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Brand Profile: TrueBlue® Lite Blueberry Juice

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TrueBlue®
TrueBlue® Lite
PureBlue™
Licensed Brands

50% less calories than TrueBlue®
Now you can enjoy the same great taste of TrueBlue® with 50% less sugar and calories!

Sweetened with a combination of cane sugar and Splenda® brand sweetener, TrueBlue® Lite is the perfect choice for calorie and sugar reduced diets.  Unlike other reduced calorie juices, TrueBlue® Lite is true to the flavor profile of TrueBlue® with a fresh, natural taste.  Extensive research and taste testing showed that consumers overwhelmingly love the taste of TrueBlue® - TrueBlue® Lite captures that taste in this new, lighter formulation.

 
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More Information:
Information Sheet
(Canadian English, PDF)
Information Sheet
(Canadian French, PDF)
Information Sheet
(USA English, PDF)
Visit TrueBlueberry.com

TrueBlue® Lite and is all natural, without artificial flavours or colours and does not contain High Fructose Corn Syrup, Glucose or Fructose.

Available in 1.89 L (64oz) bottles. TrueBlue® Lite is available in select grocery stores across North America.