Our Brand Portfolio

Leading Brands has developed an enviable portfolio of proprietary brands. Our beverage brands include TrueBlue®, TrueBlue® Lite, PureBlue™.

With each brand, we strive to provide the highest possible quality and the lowest possible price to the consumer while maintaining a reasonable margin expectation. For each product we have developed the brand concept, formulations, designed the packaging and labels, the marketing and promotional plans and developed the distribution and listing programs across North America.

For more information about each of our brands please click here.

	TrueBlue® North America's only national blueberry brand			TrueBlue® Lite 50% less calories than TrueBlue
	PureBlue™ Made from five premium ingredients